The account will be managed by Marco Luterbach (34), senior consultant and head of the redRobin fintech team. redRobin will also manage the Public Relations campaign for the new StarMoney software due to be released in 2017. Also, Star Finanz will specifically target the community of independent developers, fintechs and start-ups that are invited to partner up and work on innovations that will shape the future of banking. Key goal of the new communication campaign going forward is to increase the visibility of Star Finanz with all stakeholders such as private and corporate software clients and the German Sparkassen. Serving as a digital think tank for the Sparkassen-Finanzgruppe, the company is also responsible for the development of new product and service solutions targeting companies, freelancers and retail banking customers. Star Finanz, a member of the German Sparkassen-Finanzgruppe, is well known for its intelligent banking software such as StarMoney and SFirm as well as for banking apps such as Sparkasse. Star Finanz has hired a new PR consultant: As of December 2016, redRobin will be in charge of strategic consulting, corporate communication, issue management and product PR.
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